vintage mens watch
vintage mens watch
 
vintage mens watch
 
vintage mens watch
 

9. Vintage Men's Sekonda Watch


'C. 1970's'

A classic men's Sekonda wristwatch. Gold tone, circa 1970's. No.353606. Working.

Established in 1966, Sekonda started out as a British brand offering a collection of mechanical watches originally manufactured in Russia. With extensive marketing campaigns and superb customer service, Sekonda soon became a household name.


Condition: Very good - Excellent. Some signs of age & wear consisent with age. Working.

Size: n/a

Provenance: Ex. Property of a Yorkshire estate, UK.

£60.00

Sekonda Watches

Established in 1966, Sekonda started out as a British brand offering a collection of mechanical watches originally manufactured in Russia. With extensive marketing campaigns and superb customer service, Sekonda soon became a household name.

The introduction of the quartz movement saw manufacture move to Hong Kong and allowed Sekonda to introduce more fashionable styles. In 1978, Sekonda sold 1 million watches in a year - only the second brand ever to have done so.

In 1986, Sekonda launched its popular steamroller advert, giving birth to the famous line it still stands by today: beware of expensive imitations. Two years later, Sekonda became the best-selling watch brand in the UK and held that position for 31 consecutive years. In 1991, as consumer values were beginning to change, Sekonda launched its Quality Initiative. This defined the principles it still follows to this day: top quality movements, strict manufacturing specifications, rigorous testing, comprehensive quality control and excellent after-sales service. The Sekonda range was then relaunched in 1993 following new products being sourced from the Far East featuring the latest Japanese movements.

During the 1980s and 90s, Sekonda's TV ad campaigns became famous for being humorous and light-hearted fun. Featuring the likes of Bob Monkhouse, Ronnie Barker and Madness, Sekonda emphasised its brand ethos with these adverts: high quality, desirable watches at affordable prices.

Sekonda today offers a wide collection of innovative designs using high quality movements and materials to create durable and stylish timepieces. Owing to this, Sekonda has grown to become a global brand and one of the biggest watch brands in travel retail, found in 66 countries and on-board over 110 airlines. Still a household name in the UK today, Sekonda continues to build on its core values: innovative UK design, great value for money, industry leading Quality Control procedures and first-class customer service. With a wide variety of watches available, all tastes, styles and budgets are catered for.


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